From Market Watch:
MMRGlobal, Inc. a leading provider of Personal Health Records (PHRs) and electronic document management and imaging systems for healthcare professionals, will begin offering personalized Prepaid Personal Health Record cards for physicians and hospitals. The Company made the announcement at the annual Healthcare Information and Management Systems Society Conference (HIMSS12) in Las Vegas, where MMRGlobal will be demonstrating its patented health IT products and services including its MyMedicalRecords PHR in Booth #2062 today through February 23 at the Venetian Sands Expo Center. Instead of leaving the doctor's office with an appointment reminder card, healthcare professionals can now hand out a Personal Health Record access card which gives their patients the ability to create and manage a comprehensive online Personal Health Record. The system also includes a document management system, a MyEsafeDepositBox, the ability to send records by outbound fax, prescription drug database and the ability to generate appointment and prescription reminders. Additionally, the cards can be custom designed so that hospitals and medical offices can use them as a cost-effective incentive to patients and outpatients to better manage their health and reinforce where they receive their care.
The prepaid PHR card is actually a physician's business card with a purpose. By placing access to a full-featured PHR at the point of care, the cards call attention to the importance of having a Personal Health Record which can improve care, reduce costs and even make the difference in saving a patient's life. The government is spending billions of dollars on incentives to doctors and hospitals implementing health IT systems and has only more recently been launching campaigns directed at creating awareness of the value of Personal Health Records aimed at consumers. The prepaid card is something familiar to patients; it means value and represents the opportunity to place something in their hand as a conduit to building a PHR. The cards also reinforce government initiatives engaging patients to be more aware of what is going on with their health and their family's health and ultimately reducing medical costs by eliminating duplicate testing.
"Healthcare professionals are not known for their marketing yet marketing is of vital importance to any healthcare organization. Our concept converts a doctor's business card to a potentially lifesaving PHR that educates users and generates revenue through our built-in Stimulus Program while reducing costs of responding to patient requests for medical records," said Robert H. Lorsch, Chairman and CEO of MMRGlobal. "We also plan on making this health information program available to drug companies, labs and other healthcare organizations marketing to doctors. This way the suppliers provide a service to the physicians and their patients that can potentially saves lives."
The MyMedicalRecords Personal Health Record is an easy and secure way for patients to store, retrieve and share medical records from all their doctors and maintain other important documents, such as insurance policies and powers-of-attorney, in one secure, central location. Built on proprietary, patented technologies, every MyMedicalRecords account includes a personal "Lifeline" telephone number that can be used by all of one's doctors and healthcare providers to fax in medical records, which are then automatically viewable in the user's password-protected online account. The Lifeline number can also be used for outbound faxing at no additional charge and for recording and storing voice messages. Users can also upload and download documents and medical images directly from their computer. Each MyMedicalRecords account features a separate Emergency Login for medical personnel to access potentially lifesaving information while protecting all other data in an user's account from view. Each account covers a family of up to 10 members and is bilingual in English and Spanish, with additional languages being added.
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